Workshop on the uses and possibilities of artificial intelligence in the audiovisual sector, held in Barcelona with PROA, the Federation of Audiovisual Producers.
The session has an associated podcast, the ninth episode of Veus de l’Audiovisual, hosted by Jordi B. Oliva, president of PROA, in which Anna Giralt Gris and Jorge Caballero discuss the shift that the arrival of AI is bringing to audiovisual production.
The conversation covers three fronts. What it means for the industry to automate repetitive processes, which is where the technology is already producing measurable results. Which tools actually work today, beyond the announcements, separating those that have entered real workflows from those still at the demonstration stage. And what happens when the decision to greenlight a production depends on an algorithm, which is the part that bears directly on producers.
The approach is constructive and critical at once, in line with the work Artefacto has been doing with these tools inside film projects for years.
