Conversation within Zinemaldia & Technology, the San Sebastián Festival strand devoted to the relationship between cinema and technology, on more inclusive and representative technologies in the audiovisual field.
The panel is moderated by AC Coppens, with Anna Giralt Gris, filmmaker and co-founder of Artefacto, alongside Selva González and Adriana Moscoso, of GESAC, the European grouping of authors’ and composers’ societies.
The framing reaches beyond artificial intelligence. The underlying question is which technologies the sector is adopting, who decides which ones, and who those decisions leave out. Systems are trained on existing material, and existing material carries the representation imbalances the sector has been discussing for decades. Once that bias is automated it stops being a revisable editorial choice and starts working as invisible infrastructure.
The presence of GESAC also places the discussion on the ground of authorship rights, where much of the European regulatory framework for the coming years is being decided.
